Education ~ Education ~ Education

as they say “YOU don’t know what YOU don’t know”

Great Education Slot this week by Steve Gunn of Steve Gunn Associates [http://www.stevegunn.co.uk/] – the Told / Sold Matrix.

Well Steve reminded us that lots of business’ have gold in their existing client base and you can see who has purchased your services, but not others by setting up a grid – with a row  across the top with all your products on and a column down the side with your clients on.

Then it is simply a matter of filling in the gaps and you will be left with a great tool to remind which of your existing customers to promote other services with – what a great idea.

How many times have we had a client say to us – “That’s bad luck, i have just gone and sorted that out,  I didn’t know you did XYZ…..”

Steve’s education slot at High Wycombe’s leading business networking group – surely just demonstrates why it’s great to share new ideas or refresh old ideas that other local business’ are using – this information can only look to help us all increase profits.