Website DNA objective is to be a “One Stop Shop” for companies requiring an Internet presence via creating EFFECTIVE websites.

Website DNA designs websites (including hosting and domain registration) and with their creative and flexible designs they can create a 1 page internet presence for a start-up company to a multi-page website for a national company. They provide a competitively priced updating service for websites with a reputation for a fast and excellent service.

The Internet Marketing services include Search Engine Optimisation, Pay per Click – Google Adwords, 360 Degree Photography, Online video marketing, Social Media marketing – Linkedin, Twitter, Facebook, Blog and they provide internet consulting for companies to develop and implement an internet strategy.

Target companies are from start-ups to existing companies – small or large, and in any sector. The company has created websites for all sorts of professions – architects, accountants, letting agent, marketing agencies and chartered surveyors. You name a trade and they’ve probably provided a service: plumbers, electricians, painters, property maintenance and solar energy installation. And a whole range of companies form Mexican restaurants to tourist sites in Chinese and Japanese. From companies identifying music for TV adverts to companies wanting to measure your metabolic rate. From clothing for super-rich American tourists to make-up for transvestites.

But why Website DNA when there are so many other companies in the market?

1. One-Stop–Shop
2. Website DNA has been in existence for over 8 years and have over 15 years of experience – so we are an established company. 90% of companies providing internet marketing services have been around for less than 5 years.
3. We can provide references and we have often completed a service for a company in the same industry as a new company enquiring.
4. We have a large client list available for prospective clients as well as a number of case studies that they can view.
5. Service – Prompt and competitive priced service. We focus on retaining clients by providing a quality service. 95% of our customers that we had 5 years ago bought a service from Website DNA in the last 12 months.

• Demonstrate that we are effective.
• For website designs we have won an awards The Guardian for a Tourist Accommodation website.
• For Google Adwords I am qualified and managed over £630,000 of Google click-throughs.
•  For Search Engine Optimisation – well look at our own positions in the search engines- e.g. search engine optimisation “town” or google adwords “town” .

Patrick owns and runs Red Kite Carpet Cleaning and is a member of BNI Swan business networking group.  Another member, Mike, owns Purpose IT (an IT Support company) in High Wycombe but lives in Wokingham.  Mike’s wife wanted some carpets cleaning and because Mike now knew and trusted Patrick, and had heard many testimonials of his good work, he had no hesitation in engaging Patrick to clean said carpets.

Patrick duly attended to do the job, leaving his shiny van parked on the drive. Wisely, Patrick had engaged another BNI Swan member Trevor to put a sign on his van, using a design by another BNI Swan member, Eddie.

When Mike’s neighbour had a radiator leak the next day, staining her carpet, she remembered the Red Kite van, contacted Mike’s wife to see if she would recommend Red Kite (which she did) and hence Patrick got to clean another carpet in Wokingham.

So, by joining BNI Swan Patrick met a designer and signwriter he could trust, and got 2 pieces of business in Wokingham which he almost certainly wouldn’t have done otherwise.

This is a very typical example of how networking in BNI Swan works, and why it is successful.

If you have a large office or commercial unit – then you could consider splitting the office or unit with a partition – this may then allow you to let out the new space to increase revenue or apply for rates relief.

It really could be heads you win, tails you win – as your new smaller office will be less costly to run and this coupled with cost reductions from either letting or getting a reduction of your business rates will have a positive impact on your business’ profitability.

Sometimes local business networking events measure success with recommendations and income generated – but often the advice given by other local business’ to members is priceless – as they say it’s not what you know, but who you know!

High Wycombe Business group meet local at Wycombe Heights Golf Club each Wednesday morning – come and pay us a visit and bring 30 business cards to pass out to other local business’ whilst you are tucking into a full cooked breakfast !

as they say “YOU don’t know what YOU don’t know”

Great Education Slot this week by Steve Gunn of Steve Gunn Associates [http://www.stevegunn.co.uk/] – the Told / Sold Matrix.

Well Steve reminded us that lots of business’ have gold in their existing client base and you can see who has purchased your services, but not others by setting up a grid – with a row  across the top with all your products on and a column down the side with your clients on.

Then it is simply a matter of filling in the gaps and you will be left with a great tool to remind which of your existing customers to promote other services with – what a great idea.

How many times have we had a client say to us – “That’s bad luck, i have just gone and sorted that out,  I didn’t know you did XYZ…..”

Steve’s education slot at High Wycombe’s leading business networking group – surely just demonstrates why it’s great to share new ideas or refresh old ideas that other local business’ are using – this information can only look to help us all increase profits.

Whether you want to put up a brief summary of your 10 minutes, whether its views or feedback on a training event or a weekly update to remind members of upcoming meetings and what they need to bring along.

Use it to keep in touch with all the latest happenings at the Swan Group and to generate business for you and other members of the group.